The NEW City Market LA

Originally we were hired to consult on the time-lapse construction film of this enormous project, but the client’s immediate need to inform the public and their investors of their plan lead us down a different path. ¬†Instead we conceived, wrote, and produced this 90 second promo that told the past, present, and future of this historic LA institution. Making use of a treasure trove of archival photos taken over the course of 60 years, the promo flies through the eras into a helicopter shot of the present day. Volumetric projections of the future construction was then composited over background heli plates to illustrate the footprint of the future project.

 

WINNER 2013 SILVER TELLY AWARD

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